News & Events


Vitamin Friends Launches New Multivitamin with Cognizin® Citicoline

December 20, 2019

Vitamin Friends, makers of high-quality, gelatin-free gummy vitamins, recently announced the launch of Multivitamin + Cognizin® Citicoline, the brand’s latest innovative product that functions to deliver a healthy level of daily vitamins and minerals while supporting one’s brain health, mental energy and focus*. Read more »

Opting for Optimus – Cognizin® Citicoline Featured in New Drinkable Nootropic Supplement

December 13, 2019

Nootropic supplement brand Nustait enters the market with its first product launch Optimus, a non-GMO, vegan, gluten-free drinkable nootropic supplement curated with research-backed ingredients for cognitive support, available in a lemon tea flavor. Read more »

Kyowa Hakko’s Sustamine® L-Alanyl-L-Glutamine is featured in True Athlete® in Latest Novel Sports Nutrition Blend

December 10, 2019

Kyowa Hakko’s Sustamine® L-Alanyl-L-Glutamine ingredient for rapid glutamine absorption and hydration support* is now available in The Vitamin Shoppe’s exclusive sports nutrition supplement brand, True Athlete®, which recently upgraded its product line with the launch of Glutamine Sport Hydration & Recovery Blend. Read more »

Kyowa Hakko USA Celebrates 50 Years of Innovation at Supply Side West

November 1, 2019

Kyowa Hakko USA, a subsidiary of Kyowa Hakko Bio Co. Ltd. and a world leader in the development, manufacturing, and marketing of international pharmaceuticals, nutraceuticals and food products, took to the exhibition floor at this year’s Supply Side West trade show in Las Vegas Oct 17 & 18, joining over 1,300 other dietary supplement, food, beverage, personal care, sports nutrition and processing innovation suppliers in the space. Read more »

Going Global with Glubio® – Kyowa Hakko Expands Global Reach with the first Setria® Glutathione Product in Indonesia

September 9, 2019New York, USA (PRWeb)

PT IMEDCO, an Indonesian-based pharmaceutical company committed to developing science-backed products that support wellness, prevention, and treatment for diseases, continues raising the bar with their latest product launch of Glubio®, a pure Glutathione supplement targeted for those who may have conditions associated with low glutathione levels in the body. Read more »

The Beauty of Setria® – Surge in Wellness-Infused Beauty Creates New Space for Leading Ingredient Supplement Brand Setria® Glutathione

September 5, 2019

Wrapping up a week dedicated to emerging Indie beauty trends, International Beauty Expert Corinne Morley spoke at a press luncheon at The Press Lounge in New York City, covering the booming interest in wellness-infused beauty that has taken off industry-wide. Read more »

The Experts Tell All: Max Lugavere Reveals Truth Behind Brain-Hacking & Nootropics

July 25, 2019

Max Lugavere took the stage on Tuesday, July 23rd at The Roxy Cinema for a live recording of his Genius Life podcast, now rated the #1 Health podcast on iTunes, alongside Jason Bosley-Smith, MS, LDN, CNS, FDN, Director of Education at Designs for Health, to talk brain hacking, brain health, and nootropics 101. Read more »

A Powerful Duo: Study Shows Kyowa Hakko's Cognizin® Citicoline and the Omega-3 DHA Support Brain Function

May 30, 2019PR Web

Researchers at Tohoku University administered a variety of tests to determine how citicoline and DHA impact brain activity following cerebral ischemia. Not only was the ability to learn and recall information improved, the combination may help prevent further brain cell death following a stroke brain infarction. Read more »

Setria® Glutathione, The First Glutathione brand to Expand Reach to a Wider, Global Demographic

May 2, 2019New York City, NY, U.S.A. (

How do you improve on the No. 1 selling brand of glutathione in natural product supermarkets? For Setria® Glutathione, the answer is offering information in six additional languages and making it easier for consumers and healthcare professional to find products that contain Setria® Glutathione. Read more »

When It Comes to Optimal Hydration, the New Go-to is Pro EAA Ice with Sustamine® L-Alanyl-L-Glutamine *

April 19, 2019

Serious athletes know the key to top performance is hydration. Keeping the body fueled with water and other nutrients can mean the difference between first and second place. CNP, a Manchester-based supplement manufacturer with 20-plus years’ experience, knows this better than most. It’s why the company created Pro EAA Ice, a revolutionary full-spectrum essential amino acid formula fortified with Sustamine® L-Alanyl-L-Glutamine and CocoMineral®, an instantized coconut water that replenishes electrolytes, to optimize hydration. Pro EAA Ice launched in the U.K. in March, with plans to expand into other parts of Europe. * Read more »

New C4® Energy Natural Zero Carbonated Beverage with Cognizin® Citicoline Helps Support Energy & Focus

April 9, 2019

Cellucor, makers of America’s #1 pre-workout brand^ C4® are bringing a naturally caffeinated brain-booster to their carbonated lineup with C4® Energy Natural Zero featuring Cognizin® Citicoline. * Read more »

Nutri Advanced Bringing New Supplement with Setria® L-Glutathione to the United Kingdom, Ireland

April 3, 2019PR Web

Glutathione—called nature’s “master antioxidant”—is a powerful defender against these attackers and is essential for good immune health. But the constant barrage depletes glutathione levels, lessening your body’s ability to fight back*. Read more »

New EnerFlex PROCARDO Boosts Circulation with Kyowa Quality® L-Citrulline & L-Arginine*

March 21, 2019

Introducing EnerFlex PROCARDO 4.0 developed by MyHealthDriver with Kyowa Quality® L-Citrulline and L-Arginine. Read more »

Cognizin® to be featured for the first time at SxSW Gaming Expo

March 5, 2019

Cognizin® Citicoline, a branded form of citicoline clinically studied to support mental energy, focus and attention*, is headed to Austin’s 2019 South by Southwest (SxSW) Gaming Expo as interest in nootropics continues to grow in the gaming industry. Read more »

Expert to Speak at IHS on Importance of Glutathione + Citrulline in Men’s Health, Sports Nutrition

February 20, 2019

There’s an old saying that two heads are better than one. In the realms of men’s health and sports nutrition, there are two ingredients, Glutathione and Citrulline, that are powerful enough on their own. Put them together and you have a blockbuster. Dr. Geo Espinosa, an expert in holistic urology and men’s health, will present “Nitric Oxide Benefits in Men’s Health and Sports Nutrition” at the 2019 Integrated Healthcare Symposium (IHS) Breakfast Symposia, Feb. 23, at 7:15 a.m. EST. The event is Feb. 21-23 at the New York Hilton, New York City. His talk is sponsored by Kyowa Hakko USA, makers of Setria® Glutathione and Kyowa Quality L-Citrulline, which are combined to create Setria® Performance Blend. Read more »

EnerFlex Forte 2.0 with Kyowa Quality® L-Citrulline & L-Arginine Helps Promote Healthy Blood Flow *

January 28, 2019New York City, NY, U.S.A. (

It’s no secret that free-flowing blood is critical to good health. A key to strong blood flow is nitric oxide (NO), which supports vascular dilation and circulation throughout the body. Read more »