JOJO Good Energy Drink™ Ingredients Include Cognizin® Citicoline

October 14, 2009

New York, NY – Kyowa Hakko USA has announced that JOJO launched JOJO Good Energy Drink™ that includes Cognizin® Citicoline. JOJO Good Energy Drink™ is the first energy drink and shot in one.

JOJO Energy Drink ingredients are stored in its cap. The cap infusion technology releases flavors into the 100% spring water with a counterclockwise twist of the cap. Ingredients, including a proprietary blend of B-vitamins and amino acids, antioxidants, pomegranate, Acai Berry, green tea extracts and memory-enhancing Cognizin® Citicoline from Kyowa Hakko USA, drop into the liquid and are mixed by shaking the bottle. Users simply remove the re-sealable cap and drink. This activation process allows for the drink to be at 100% potency at the time of consumption. The drink combines the efficiency of energy shots with water creating a delicious and refreshing drink.

Cognizin®, which recently completed GRAS self-affirmation, is a branded form of citicoline, a natural nutrient found in every cell of the body, particularly brain cells. Studies show Cognizin® supports brain health in several ways including increasing brain energy, providing essential structural components for synthesizing brain cell membranes and supporting the formation of brain nutrients that regulate cognitive function.

According to Peter Scalise, CEO of JOJO in a recent Joonbug.com interview, "canning is proven to significantly compromise any beverage's flavor, nutrients and efficacy." JOJO has improved upon the canning process used by other energy drinks through its unique bottling infusion technology.

Available in six flavors including, Super Berry, Black Cherry, Orange Sickle, Citrus Guava, Passion Fruit Mango and Mojito, JOJO Good Energy Drink™ retails at $2.99 for a 500ml bottle, has no calories, no sugar and no carbohydrates.

Cognizin® Citicoline or CDP-choline is marketed by Kyowa Hakko USA as a food ingredient in the United States for use at levels of 250 mg/serving in various food products, beverages and beverage bases, breakfast cereals, chewing gum, dairy product analogs, frozen dairy desserts, grain products and pastas, hard candies, milk and milk products, processed fruits and fruit juices, and soft candy.

In addition to Cognizin Citicoline, Kyowa is the maker of other leading branded ingredients including Hydrafend™ Hyaluronic Acid, Lumistor® L-Hydroxyproline, Kyowa CoQ10®, Setria® Glutathione and Sustamine™ Alanyl Glutamine. Kyowa offers manufacturers and formulators one of the industry's most extensive lines of over 50 amino acids and related compounds, including D-Amino acids and branch-chain amino acids, as well as nucleic acids, bio-products and fine chemicals.