Nectr Energy recently launched their Nectr Nootropics mouth pouches featuring Cognizin® Citicoline. Focused on the energy pouch sector, the brand decided to introduce this innovative delivery system coupled with a key ingredient that was backed by research.
“Our goal was to come out of the gate with something unique that would create a buzz,” commented Jared Martin, Nectr Co-Founder. “Our inspiration came from a visit to Sweden, where we were exposed to oral pouches. The lightbulb went on immediately, realizing that this was the novel delivery system we had been looking for.” Nectr delivers everything health-conscious consumers look for in an energy product without over-consuming energy drinks. The pouch is discreet and convenient and can be used during any activity at any time. Plus, the mouth is where absorption begins!
“Cognizin® was a clear standout and an ingredient we knew we needed to include in our product not only because it is a trusted source in the industry, but it also has the research to back its function in areas that were important for our brand,” added Jared Martin.
Cognizin® supports brain energy by providing the brain with potent nutrition to keep it functioning at its best by supplying an important cellular building block essential to healthy brain function. The 250 mg per serving of Cognizin® in each pouch boosts brain health, attention, and focus.
Every can of Nectr comes with 16 pouches, equal to four daily servings. A roll has five cans, a total of 80 pouches, or a 20-day supply. It comes in four great flavors Berry Blast, Pure Passion, Iced Mango and Fresh Mint.
“We are excited to have Cognizin® Citicoline featured as a key ingredient in Nectr Nootropic Energy Pouches,” says Karen Todd, MBA, RD, Vice President of Global Brand Marketing, Kyowa Hakko USA, Inc. “The brand has taken a novel approach in the energy sector, opening a whole new audience demographic. Functionality combined with convenience and great flavor – everything healthy lifestyle consumers are looking for.”
About Cognizin® Citicoline:
Cognizin® Citicoline, manufactured by Kyowa Hakko Bio Co., Ltd., is a clinically studied and branded form of Citicoline, a natural substance made endogenously in the body and especially vital to brain health. Citicoline is a potent brain-health nutrient. A proprietary form of citicoline, Cognizin® has been clinically studied to support mental energy, focus, attention, and recall. Cognizin® is manufactured through a fermentation process to yield high quality and high purity. Cognizin® is also highly stable, GRAS, ultra-pure, and allergen-free. For more information on Cognizin®, visit Cognizin.com.
About Kyowa Hakko USA:
Kyowa Hakko USA is the North & South American office of Kyowa Hakko Bio Co. Ltd., an international health ingredients manufacturer and world leader in the development, manufacturing, and marketing of pharmaceuticals, nutraceuticals, and food & beverage products. Kyowa is the maker of branded ingredients, including IMMUSE™ LC-Plasma, Eyemuse™ Lacticaseibacillus paracasei KW3110, Cognizin® Citicoline, Pantesin® Pantethine, Setria® Glutathione, as well as L-Alanyl-L-Glutamine. For more information, visit http://www.kyowa-usa.com.