New York, NY – A new functional supplement using Cognizin® Citicoline from Kyowa Hakko USA in the patent-pending formulation has been introduced by Nawgan Products, LLC of Chesterfield, MO. Nawgan Berry is the first functional health liquid supplement that pre-blends Cognizin® with other ingredients to enhance cognitive function.
Created by Dr. Robert Paul, founder of Nawgan Products, LLC and a board-certified clinical neuropsychologist, the non-carbonated Nawgan supplement supports memory and cognitive skills in four ways. The lycopene in the beverage provides anti-inflammatory protection; natural vitamin E provides anti-oxidant health benefits; alpha-glyceryl phosphoryl choline and citicoline (Cognizin®) helps to increase acetylcholine levels in the brain, which is critical for memory and cognitive skills; and Cognizin® also helps provide structural support to brain cells.
"Changes in brain function occur in everyone around age 30 as part of natural development and aging," says. Dr. Paul. "For some individuals, these changes are mild, such as the occasional misplacement of keys, glasses or a wallet, but for other individuals these changes are more pronounced.
"Nawgan was developed to support cognitive function over time with ingredients known to be associated with cognitive performance," added Dr. Paul.
Research conducted at Harvard Medical School showed that Cognizin®, a branded citicoline ingredient, significantly increases brain metabolites among healthy adults (Silveri et al., 2008). Numerous other studies have reported that citicoline benefits cognitive function using multiple pathways including increasing the precursors involved in the production of acetylcholine and providing phospholipid support to brain cells critical for healthy maintenance of neuronal structure. Cognizin® Citcoline is also an essential nutrient found in every cell of the body – particularly brain cells.
"The product is a refreshing, great tasting and healthy supplement targeted for the adult population," Dr. Paul says.
Nawgan is available in both a non-caffeinated and caffeinated version. According to Dr. Paul, a caffeinated version is offered because scientific literature has revealed important neuroprotective properties of caffeine.
Nawgan is low in calories and sodium and contains no artificial sweeteners, colors, flavors, or preservatives. Lycopene, the carotenoid compound in the beverage formulation and the ingredient that makes a tomato red, is what provides the natural red Nawgan Berry color.
Nawgan Products has selected aluminum packaging for its product because it provides ideal protection for natural ingredients from both air and light.
"Without some form of protection from these elements, the strength of the supplements in the beverage would weaken significantly," said Dr. Paul. "We want consumers to feel confident that they are getting the full potency of the supplements and aluminum cans provide great assurance. Furthermore, aluminum lowers the overall environmental impact of the container compared to glass and plastic," says Dr. Paul.
Suggested retail price is $2.29-$2.49 for an 8-ounce individual serving. The product is currently available at retail stores in the St. Louis, MO and Phoenix, AZ areas and will be will be expanding to additional markets throughout 2010. Nawgan can also be purchased direct at www.Nawgan.com.
Dr. Paul, a clinical brain scientist, has worked with various research universities including Brown Medical School and has been awarded more than $7 million in grant money from the National Institute of Health to answer key questions about how the brain works. The company is committed to the development of products that support optimal brain function among adults.
In addition to Cognizin® Citicoline, Kyowa Hakko USA, the wholly owned subsidiary of Kyowa Hakko Bio Co., Ltd., is the maker of other leading branded ingredients including Hydrafend™ Hyaluronic Acid, Lumistor® L-Hydroxyproline, Kyowa CoQ10®, Setria® Glutathione and Sustamine™ Alanyl Glutamine. Kyowa offers manufacturers and formulators one of the health industry's most extensive lines of over 50 amino acids and related compounds, including D-Amino acids and branch-chain amino acids, as well as nucleic acids, bio-products and fine chemicals.
Both Kyowa Hakko and Nawgan Products will exhibit at the upcoming Natural Products Expo West in Anaheim, CA, March 12-14. Kyowa is at booth 342; Nawgan Products is at booth 5430.